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Change powered by joy.
Proven by data.

If change never stops, then "getting through it" is a strategy built on the lowest expectations you could have for yourself and the people you worked hard to hire and grow. We have a different approach.

10+
Years of Joy at Work
research
150+
Executive interviews
conducted
Global
Clients across
four continents
#6
One of Richmond's fastest-growing
companies
 
Contact Us
Services

Change powered by joy.
Proven by data.

If change never stops, then "getting through it" is a strategy built on the lowest expectations you could have for yourself and the people you worked hard to hire and grow. We have a different approach.

10+
Years of Joy at Work
research
150+
Executive interviews
conducted
Global
Clients across
four continents
#6
One of Richmond's fastest-growing
companies
 
Contact Us
Who this is for

The leader navigating this, or the one who handed it off

If you're a senior leader with accountability for results, you know that change handled badly damages the culture you invested a lot of time building. You need a partner who starts with understanding your risks and goals, not a generic methodology.

If you're the director or manager who's been handed a change to lead on top of everything else, without a playbook, and with a team full of questions you're not sure how to answer, this is what we built for you.

Every consulting engagement begins with a Change Impact Assessment, so you know what success looks like and what a plan requires before committing to anything.

Who this is for

The leader navigating this, or the one who handed it off

If you're a senior leader with accountability for results, you know that change handled badly damages the culture you invested a lot of time building. You need a partner who starts with understanding your risks and goals, not a generic methodology.

If you're the director or manager who's been handed a change to lead on top of everything else, without a playbook, and with a team full of questions you're not sure how to answer, this is what we built for you.

Every engagement begins with a Change Impact Assessment, so you know the what success looks like and what a plan requires before committing to anything.

What sets us apart

Not another methodology.
A fundamentally different approach.

Most change firms give you a framework. We give you a framework, the research behind it, the data to prove it's working, and the leaders who can carry it forward.

A decade of Joy at Work research

We've spent 10+ years studying what drives employee willingness to change and grow Joy at Work. We've interviewed 150+ executives across industries and continents. Our Change & Joy framework is based on a body of evidence that informs every recommendation we make.

Data and analytics as a core discipline

Roxanne developed a measurement approach inside a Fortune 100 Data Center of Excellence, which is now the core of TCD's change analytics practice and baked into everything we do. Change measurement is part of the Change plan so you'll have data to prove what's working while it's happening.

AI-enhanced strategy design and testing

Ed teaches AI and Large Language Models at the Robins School of Business. We apply that expertise to stress-test change strategies, identify adoption risk patterns, and model the conditions most likely to produce lasting behavior change, before you commit resources.

Practitioners, not theorists

Every person on our team is hired for deep expertise in change, culture, and analytics. They are people who understand the domain, know the Joy at Work research, and can hit the ground running. The size and shape of the team scale to what the engagement requires, so you get exactly what the work needs.

Global reach, local precision

We've led change across four continents, in global corporations, government agencies, and growth-stage organizations. We understand how culture, regulation, and context shape what works in São Paulo, Singapore, London, or Richmond. Our frameworks adapt to local context and your goals.

Results that outlast the engagement

We don't just deliver a plan and leave. We equip your internal leaders to sustain Joy at Work practices long after we're gone so the culture you want doesn’t depend on an outside consultant to maintain it.

What sets us apart

Not another methodology.
A fundamentally different approach.

Most change firms give you a framework. We give you a framework, the research behind it, the data to prove it's working, and the leaders who can carry it forward.

A decade of Joy at Work research

We've spent 10+ years studying what drives employee willingness to change and grow Joy at Work. We've interviewed 150+ executives across industries and continents. Our Change & Joy framework is based on a body of evidence that informs every recommendation we make.

Data and analytics as a core discipline

Roxanne developed a measurement approach inside a Fortune 100 Data Center of Excellence, which is now the core of TCD's change analytics practice and baked into everything we do. Change measurement is part of the Change plan so you'll have data to prove what's working while it's happening.

AI-enhanced strategy design and testing

Ed teaches AI and Large Language Models at the Robins School of Business. We apply that expertise to stress-test change strategies, identify adoption risk patterns, and model the conditions most likely to produce lasting behavior change, before you commit resources.

Practitioners, not theorists

Every person on our team is hired for deep expertise in change, culture, and analytics. They are people who understand the domain, know the Joy at Work research, and can hit the ground running. The size and shape of the team scale to what the engagement requires, so you get exactly what the work needs.

Global reach, local precision

We've led change across four continents, in global corporations, government agencies, and growth-stage organizations. We understand how culture, regulation, and context shape what works in São Paulo, Singapore, London, or Richmond. Our frameworks adapt to local context and your goals.

Results that outlast the engagement

We don't just deliver a plan and leave. We equip your internal leaders to sustain Joy at Work practices long after we're gone so the culture you want doesn’t depend on an outside consultant to maintain it.

What we do

Services

 

One discipline and approach grounded in research and measurable results.

Talk to a Senior Advisor
For leadership teams

Change Consulting

When the stakes are high and complexity makes the change difficult, we work with your leadership team to build and execute a strategy that works. It starts with a Change Story to align on the facts, then moves to a Change Impact Assessment, identifying risks and what the organization needs to succeed. We build a Change Plan to drive adoption and protect engagement, with Change measurement built in from the start.

Dedicated team · Leadership coaching · On-call advisory, scoped to your needs
For managers & team leaders

Change Leadership

When you’re asked to lead difficult change, several changes at once, or both, this program is for you. Build a clear leadership intention, learn to communicate change with confidence and empathy, develop partnerships with peers and influencers, and lead in a way that creates trust, even when the path isn't clear. Managers who can do this well are the ones who are remembered, and get promoted.

Available as a five-week series or full program with coaching
For managers & team leaders

Team Effectiveness

This program gives your managers the fundamentals they need: How to coach, how to have real performance and feedback conversations, and how to guide people through change without losing them. The result is a team that functions better because its leader knows how to lead the work.

Available as a five-week series or full program with 1-on-1 coaching
For change professionals

Change Management Certification

Our Change Management Certification training integrates Psychological Safety and Positive Psychology into proven practice, so professionals can read what's happening, adjust in real time, and measure what matters. A 5-week certification and 1-on-1 coaching programs are available. A special Change Analytics Measurement program is also available.

Five-week certification + 1-on-1 coaching + Change Analytics track
What we do

Services

One discipline and approach grounded in research and measurable results.

Talk to a Senior Advisor
For leadership teams

Change Consulting

When the stakes are high and complexity makes the change difficult, we work with your leadership team to build and execute a strategy that works. It starts with a Change Story to align on the facts, then moves to a Change Impact Assessment, identifying risks and what the organization needs to succeed. We build a Change Plan to drive adoption and protect engagement, with Change measurement built in from the start.

Dedicated team · Leadership coaching · On-call advisory, scoped to your needs
For managers & team leaders

Change Leadership

When you’re asked to lead difficult change, several changes at once, or both, this program is for you. Build a clear leadership intention, learn to communicate change with confidence and empathy, develop partnerships with peers and influencers, and lead in a way that creates trust, even when the path isn't clear. Managers who can do this well are the ones who are remembered, and get promoted.

Available as a five-week series or full program with coaching
For managers & team leaders

Team Effectiveness

This program gives your managers the fundamentals they need: How to coach, how to have real performance and feedback conversations, and how to guide people through change without losing them. The result is a team that functions better because its leader knows how to lead the work.

Available as a five-week series or full program with 1-on-1 coaching
For change professionals

Change Management Certification

Our Change Management Certification training integrates Psychological Safety and Positive Psychology into proven practice, so professionals can read what's happening, adjust in real time, and measure what matters. A 5-week certification and 1-on-1 coaching programs are available. A special Change Analytics Measurement program is also available.

Five-week certification + 1-on-1 coaching + Change Analytics track
International Reach

Change doesn't stop at borders.
Neither do we.

 

We've led change across four continents, in global corporations, government agencies, nonprofits, and growth-stage organizations. Our frameworks adapt to local context and your goals.

4
Continents with
active client work
150+
Executive interviews
across industries
Fortune
100–500
Enterprise clients
served globally
ACMP
Global president — the world's
leading change body
Our Team

Hired for expertise.

Every client engagement is staffed with professionals we select specifically for that work, chosen for their expertise in change management, organizational culture, analytics, and the industry context you're operating in. People who understand the domain, know the Joy at Work research, and can hit the ground running. The size and shape of the team scales to what the engagement requires so you get exactly what the work needs.

Change Management Organizational Culture Data Analytics Data & Risk Management AI & LLMs Communication Leadership Development Industry Context Psychological Safety Positive Psychology Neuroscience in Change
 

Our Co-Founders

 

Roxanne Brown, CEO 

Roxanne has spent 25+ years guiding senior leaders through transitions and managing multi-million-dollar change programs, built on a premise that still surprises people: Change, done well, can be a source of joy. She brings together data quality, risk management, and workplace culture in a way that’s as rigorous as it is human. Her measurement approach, developed inside a Fortune 100 Data Center of Excellence, is now the core of TCD's change analytics practice. She served as global President of the Association of Change Management Professionals (ACMP), the leading international body for the field. Roxanne has spent her career proving that business change and Joy at Work can be the same goal.

 

Ed Cook, President

Ed brings a rare combination: The discipline of a former Navy carrier pilot, the analytical depth of a PhD in Systems Modeling and Analysis, and the credibility of a Professor at the Robins School of Business at the University of Richmond where he teaches AI and Large Language Models as part of the management curriculum. He’s led large, multi-national organizations inside two Fortune 200 companies. His doctoral research focused on group decision-making in high-stakes, multi-stakeholder environments, the same conditions your managers face every time they need to lead significant change. He applies that same systems thinking to how TCD uses AI to design, test, and refine change strategies.

Our clients

Great companies making big changes
and bringing joy to work.

CoStar Capital One Cherry Bekaert CPAs and Advisors Shockoe Mobile by Design Georgetown University UDig Trolley House Refreshments Venebio Iowa Workforce Development Workshop Digital University of Richmond Rappahannock Electric Cooperative TECHEAD Intuit Virginia Commonwealth University KeyBank Virginia Lottery Virginia Council of CEOs
What clients say
 

The work, in their words.

"Leaders like Roxanne and Ed, who provide vision and clarity to teams going through change, and make the journey worth taking, are extremely rare."
Anurag — Senior Consultant, global tech consulting firm
"We moved from a group of individuals to a highly-engaged team. We were able to create an innovative, positive environment which helped us focus and achieve goals that had seemed out of reach. The culture was left so much better than when we started."
Jodie — Operations Executive, Fortune 200 bank
"A new way to think about leading change with empathy while achieving the business goals. I see now how important it is to build real partnerships with change influencers to get things done."
Scott — Senior Consultant, management consulting firm
"I've never had so much fun working so hard in my long technical career. We were aligned to common goals. The commitment from all of us was unprecedented in our organization."
Tom — Information Technology Executive, Fortune 200 bank
Recognized for growth
 

Ranked #6 among Richmond's
fastest-growing companies.

 

The Change Decision is ranked #6 among Richmond, Virginia's 25 fastest-growing companies. Change powered by joy!

Ready to talk?

Start with a 30-minute
Change Advisory conversation.

Speak with a senior advisor from The Change Decision.

What to expect

We'll ask about the change you're facing, who's most affected, and what's already been tried. If we're the right partner, we'll walk you through what an engagement looks like, what it requires, and what you can expect to see before you commit to anything.

Talk to a Senior Advisor See Our Research
[email protected] thechangedecision.com Richmond, Virginia · Global
Change is a normal part of work. You may as well be great at it!