The 70% Myth

Years ago, we offered a recorded Data-Driven Change Management course and included was a lesson debunking the myth that 70% of changes fail. This is that full lesson from 2020. Ed walks through the timeline in detail, starting with its origin and how it moved forward in publications after that.

We've been making this case since 2020, including in a webinar for the Association of Change Management Professionals (ACMP). ACMP members can find that recording by logging into ACMP's membership portal.

Watch Ed's full lesson chronicling of the 70 percent myth.